Privacy policy

1. Data controller

Innovila & Co Oy (Business ID 3632755-8)
Logomo Byrå, Junakatu 9, 20100 Turku, Finland
anton@innovila.fi · 050 406 6378

2. What data we process

We process personal data in three contexts:

• Contacts: when you reach out by email, by phone or through the contact form on our website, we process your name, contact details and the content of your message. Messages sent through the form are forwarded to us by email.
• Website usage data: the site collects visitor statistics (e.g. pages visited, device type, approximate location). The site uses Google analytics and marketing cookies.
• Google user data in the Innovila tool: our internal tool processes data obtained from Google's APIs in order to manage our clients' accounts. See section 10 for details.

3. Purpose and legal basis

• Communication and customer relationships: based on a contract or steps preceding one, and legitimate interest.
• Developing the site and our marketing: based on the controller's legitimate interest.

4. Retention

Contact-related data is kept as long as handling the matter and any customer relationship require. Analytics data is retained per the analytics tools' settings (at most 14 months).

5. Recipients

We use the following service providers, which process data on our behalf:

• Google (Google Analytics, Tag Manager, Google Ads, Google Workspace email)
• Cloudflare, Inc. (site hosting and delivery)
• Resend (delivery of website form messages by email)

We never sell or hand over personal data to third parties for marketing purposes.

6. Transfers outside the EU/EEA

Google, Cloudflare and Resend may process data in the United States. Transfers rely on the EU–U.S. Data Privacy Framework and, where needed, the EU Commission's standard contractual clauses.

7. Cookies

The site uses essential cookies as well as Google analytics and marketing cookies. You can manage and block cookies in your browser settings. Google advertising preferences can be managed at adssettings.google.com.

8. Your rights

You have the right to:

• know what personal data of yours we process, and receive a copy of it
• request correction or deletion of your data
• request restriction of processing, or object to it
• withdraw your consent at any time
• have the data you provided transferred to another controller

Send requests to anton@innovila.fi. You also have the right to lodge a complaint with the supervisory authority (tietosuoja.fi/en).

9. Changes

We update this policy when our services or the law change. The current version always lives on this page.

10. Processing of Google user data in the Innovila tool

This section concerns only the internal Innovila tool used by our employees, not visitors to this website.

The tool uses Google's APIs (Google Ads API, Google Analytics Data API and Google Search Console API). An employee signs in with their own Google account (OAuth 2.0), and the tool uses their email address and basic identifiers along with the advertising, analytics and search data of the client accounts they have access to. The data is used only to analyse, optimise and report on our clients' advertising.

Access credentials issued by Google are stored only on the employee's own workstation. Only aggregated performance figures are stored for client reporting, for the duration of the client relationship, and each client sees only their own accounts. The data is never sold, never handed over to third parties and never used for ad targeting, creditworthiness assessment or training general-purpose AI models.

Innovila's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. The tool's access can be revoked at any time at myaccount.google.com/permissions.