Strategy that starts from your business
Growth does not come from individual campaigns. It comes from a thorough understanding of what matters to your business. That is why we start with an analysis of your business: where your sales come from, which of it is profitable and where the real obstacles to growth are.
On top of the analysis we build the direction: who to talk to, in which channels and with what budget. The plan gives the work, the budget and the measurement a frame that actually gets followed.
Strategy never floats free of execution here. In practice we act as your fractional CMO: the same team takes the direction into practice and develops it month by month, guided by data.
What's included
- Business analysis: where the sales come from and which of it is profitable
- Current state review: channels, data and the competitive field
- Audiences, messaging angles and channel choices
- Budget, metrics and targets we track together
- A roadmap that guides execution month by month
How working together goes
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Consultation
A free opening conversation: we go through your goals, your current state and what your growth really depends on.
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Strategy
Based on the consultation we build a plan that sets the direction for the work and the budget.
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Execution
Advertising, automation and tools get up and running, transparent and measurable from day one.
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Measure & improve
We report results as clear numbers and keep improving the work month after month, guided by data.
Very professional work, methodical and with regular monthly meetings. Overall, things get done and thought through together. It has met expectations. The profitability of the marketing has been shown concretely, in numbers.
Frequently asked
Does a small company really need a strategy?
It does, precisely because a small company can't afford to burn money on experiments that lead nowhere. A strategy can be light, but its job is the same: to say what you invest in, and what you don't.
How does a strategy differ from a marketing plan?
Strategy answers why and for whom; a plan answers what and when. We do both: first the direction, then a concrete roadmap that gets executed and measured.
What does strategy work cost?
The scope depends on your starting point, so we don't quote one price for everyone. A free consultation tells you, with no strings attached, what makes sense in your situation and what it would cost.
What do you need from us to get started?
Access to your existing tools (like analytics and ad accounts) and a conversation about your goals. We handle most of the audit ourselves, so your time goes into just a few meetings.
Sound interesting? Let's talk about your goals.
Book a free consultation ›