Insights

Notes on growth

Practical lessons on advertising, search, tracking and AI.

Websites and search · 4 min

More buyers ask AI before they buy. GEO makes your site something these tools understand and quote.

Advertising · 4 min

Without working tracking you can’t prove ads pay off. A checklist for what to fix before campaigns go live.

AI · 3 min

The biggest gains from AI aren’t in writing. They’re in processes that run in the background and in data no one has time to read.

Strategy · 3 min

A good report isn’t a pile of screenshots. It tells you what marketing delivered, what you learned and what happens next.

Articles