Strategy

Your marketing lead, without the hire

Growth doesn’t come from one-off campaigns. It comes from knowing where your sales come from. We set the direction with you and lead your marketing month by month.

Autumn forest in brown and amber, seen from above

What you get

Strategy never floats free of the work here. The same team that writes the plan carries it out and refines it with data.

  • Business analysis: where sales come from and what’s profitable
  • A review of your channels, data and competitors
  • Audiences, messages and channel choices
  • Budget, metrics and targets we track together
  • A roadmap that guides the work every month

How it works

  1. Growth Map

    A free review of your goals, your marketing and what holds growth back.

  2. Analysis

    We go through your data, channels and competitors. We do most of the work.

  3. Direction

    Audiences, messages, budget and metrics, written into one plan.

  4. Leadership

    A monthly meeting, an action list and a report. The plan sharpens with data.

“Very professional work, methodical and with regular monthly meetings. Overall, things get done and thought through together. It has met expectations. The profitability of the marketing has been shown concretely, in numbers.”

Paula Palola CEO, Kalajoki Keskusvaraamo
Read the full story: Kalajoki Keskusvaraamo

FAQ

Does a small business really need a strategy?

Yes, because a small business can’t afford to spend on experiments that lead nowhere. A strategy can be light. Its job is to say where you invest and where you don’t.

How is a strategy different from a marketing plan?

A strategy answers why and for whom. A plan answers what and when. We do both: first the direction, then a roadmap we carry out and measure.

What does strategy work cost?

It depends on where you start, so we don’t quote one price for everyone. The free Growth Map tells you what makes sense for you and what it would cost.

What do you need from us to start?

Access to your analytics and ad accounts, and a conversation about your goals. We handle the audit, so your part is a few meetings.

Two members of the Innovila team talking on a sofa, one showing his phone

Free Growth Map

Not sure where to start?

A free Growth Map shows you where to invest first.