Client story

Kalajoki Keskus­varaamo

Kalajoki Keskusvaraamo is the central booking office for nearly 300 holiday homes on the Hiekkasärkät dunes in Kalajoki, Finland. It also puts together meetings, team days and parties with lodging, activities and catering.

A bright holiday apartment kitchen

“Very professional work, methodical and with regular monthly meetings. Overall, things get done and thought through together. It has met expectations. The profitability of the marketing has been shown concretely, in numbers.”

Paula Palola CEO, Kalajoki Keskusvaraamo

What we did

  • A marketing calendar for the whole year, based on a review of ads and sales
  • Google Ads for accommodation, meetings and groups
  • Meta ads for every season and holiday
  • Carousel ads by type of stay

The result

Marketing now follows the booking year. A shared calendar sets when each season’s campaigns start, and campaigns can go out quickly when needed.