Client story

Syötteen Keskus­varaamo

Syötteen Keskusvaraamo is the central booking office for nearly 200 cabins, holiday apartments and hotel rooms around Syöte, Finland’s southernmost fell. It also builds group packages for team weekends and Christmas parties.

A dark log cabin among summer pines

“Relaxed collaboration where you can say even the silly ideas out loud. Direct and human, no stiffness. Lots of learning about measuring things and analyzing results.”

Tiina Saarela Property manager, Syötteen Keskusvaraamo

What we did

  • Google Ads for stays and groups, steered by agreed goals
  • Meta ads optimized for bookings, with new creative each season
  • Carousel ads that show the owners’ cabins and open their booking pages
  • Reporting for the booking office and the cabin owners

The result

Marketing now follows Syöte’s seasons, and every channel is measured by real bookings. The cabin owners get a clear picture of what the marketing does.