Everything on the site, grouped. Without JavaScript, use your browser’s find (Ctrl F or ⌘F).
Services 12
-
StrategyA marketing lead without the hire. Direction, budget and metrics that actually get followed. -
AdvertisingGoogle, Meta, LinkedIn and TikTok. Advertising whose return shows up in the numbers. -
WebsitesFast websites that rank on Google and in AI search, and turn visitors into leads. -
SEO/GEOFound on Google and in AI answers, with a plan you approve every month. -
AutomationEmail and automation that keep selling after the office closes. -
AIAI in your team’s daily work. Mapping, rollout and training, with the benefit proven. -
Google AdsSearch, Performance Max and YouTube -
Meta adsFacebook and Instagram -
LinkedIn adsB2B by role, company and industry -
TikTok adsShort-form video in the feed -
Snapchat adsFull-screen ads for younger audiences -
ChatGPT adsAds inside ChatGPT
Client stories 6
-
Kalajoki KeskusvaraamoKalajoki Keskusvaraamo is the central booking office for nearly 300 holiday homes on the Hiekkasärkät dunes in Kalajoki, Finland. It also puts together meetings, team days and parties with lodging, activities and catering. -
UsportUsport is a family-owned sportswear retailer from Oulu, Finland. It sells women’s training wear and Skechers shoes online and in its stores in Oulu and Ylivieska, and it was one of our first clients. -
Hotel KakolaHotel Kakola is a design hotel in a former prison on Kakolanmäki hill in Turku, Finland, with rooms ranging from former cells to suites. On the same hill are Kakola Spa, restaurants and meeting spaces for groups large and small. -
Kalajoen PuutuoteKalajoen Puutuote is a timber, building-supplies and interior store in Kalajoki, Finland, with its own planing mill. Its online store delivers across mainland Finland to homeowners, renovators and builders. -
Syötteen KeskusvaraamoSyötteen Keskusvaraamo is the central booking office for nearly 200 cabins, holiday apartments and hotel rooms around Syöte, Finland’s southernmost fell. It also builds group packages for team weekends and Christmas parties. -
Titan EventsTitan Events produces consumer fairs around Finland, such as Tampereen Häämessut, a wedding fair in Tampere, and the long-running KäteväTekevä craft fair. Every fair has to win two audiences: exhibitors first, then visitors.
Pricing 11
- Launch plan · €600/monthA plan, one ad channel and reporting. One channel of your choice (Google, Meta, TikTok…).
- Growth plan · €1,000/monthTwo or more channels pulling in one direction. Two or more channels (Google, Meta, TikTok, LinkedIn…).
- Partner plan · From €1,500/monthCMO as a service: your marketing lead and the whole team. Typically €1,500–5,000/month, scoped to your goals.
- Additional ad channel · +€400/monthEach extra channel on top of your plan, run in the same rhythm and reported together.
- SEO/GEO · From €500/monthA monthly plan you approve, the changes made and the results reported.
- Email automation · +€290/monthWelcome series, abandoned cart and a monthly newsletter.
- Website care · €19–24/monthUpdates and backups for your website.
- Website · Average €4,000–5,000A complete website, from plan to launch, built SEO-ready with tracking. The price depends on the scope: our sites have ranged from €1,000 to €20,000. No setup fees.
- AI audit · €1,490A day on site and a written report within a week. Credited against a rollout.
- AI rollout · €4,900–11,900Tools, integrations, workflows and training for 5–15 users, in 2–8 weeks.
- Larger AI partnerships · Monthly, by quoteOngoing development and support, preferably on a monthly basis.
Insights 4
-
GEO: how to show up in AI searchMore buyers ask AI before they buy. GEO makes your site something these tools understand and quote. -
Fix your tracking before you buy adsWithout working tracking you can’t prove ads pay off. A checklist for what to fix before campaigns go live. -
AI in your processes: where to startThe biggest gains from AI aren’t in writing. They’re in processes that run in the background and in data no one has time to read. - What your monthly report should tell youA good report isn’t a pile of screenshots. It tells you what marketing delivered, what you learned and what happens next.
Questions 42
- Does a small business really need a strategy?Yes, because a small business can’t afford to spend on experiments that lead nowhere. A strategy can be light. Its job is to say where you invest and…
- How is a strategy different from a marketing plan?A strategy answers why and for whom. A plan answers what and when. We do both: first the direction, then a roadmap we carry out and measure.
- What does strategy work cost?It depends on where you start, so we don’t quote one price for everyone. The free Growth Map tells you what makes sense for you and what it would…
- What do you need from us to start?Access to your analytics and ad accounts, and a conversation about your goals. We handle the audit, so your part is a few meetings.
- Which channels should we advertise in?Wherever your customers are, not wherever it’s customary. We look at your business and data, then recommend channels. Sometimes the right answer is…
- What budget do we need to start?We size the media budget to your goals and market, not the other way around. We often start small, prove the return and scale when the results justify…
- How fast will we see results?The first learnings come within weeks. Lasting returns are built by iterating: tracking in order, ideas tested, money moved to what works.
- Do we own our ad accounts?Yes. We always set them up in your name, so the accounts, data and history stay with you if we ever part ways.
- How long does a new website take?A typical site takes weeks, not months. We agree the schedule up front and keep to it.
- Do you also do ongoing SEO?Yes, as its own monthly service. Every site we build is SEO-ready at launch, and our SEO/GEO work keeps improving it.
- Can you redo our current site?Yes. First we check whether your current foundation is worth keeping or a fresh build serves you better, then recommend the better option.
- What does care cost after launch?€19–24 a month for updates and backups. There are no setup fees or other costs.
- What is GEO?Generative engine optimization. It means structuring your content so AI search understands it and quotes it in answers. Think of it as SEO for a world…
- How fast will we see results?SEO builds over months, not days. You see the work in every monthly report, and the results add up over time.
- Do we need a new website first?No. We work on your current site, whether it runs on WordPress, Shopify or something else.
- What does it cost?From €500 a month. The scope depends on your site and how much we change each month, and it’s agreed in the plan.
- What does automation give a small business?It turns one-off work into work that repeats itself. A message that once needed remembering now sends on its own. For a small team, that frees up the…
- Which platform do you recommend?It depends on your business. An online store, a B2B company and a service business suit different tools. We’re an Omnisend partner, but we recommend…
- Does it work with a small list?Yes, and we help the list grow: signup points on your site, links to your ads and reasons to subscribe. A small list treated well is valuable.
- How do you handle GDPR?Signup points, consent and data practices follow data protection law from day one. Handled well, privacy builds trust.
- Where should we start with AI?With repetitive processes where the right result is easy to check, like sorting inquiries, compiling reports or reading through customer feedback. We…
- Will AI replace our marketing team?No. AI removes mechanical work and speeds things up. Direction, ideas and responsibility stay with people.
- Which tools do you use?The lineup keeps changing as the field moves, which is why we test tools all the time. We recommend per use case and weigh cost against benefit.
- How do you handle security and privacy?We agree together what data may go into which tools, and choose tools whose privacy practices hold up. The rules are written down for your team.
- Are you a Google Partner?Yes. Innovila is a Google Partner.
- What budget does Google Ads need?It depends on your market and goals. We often start small, prove the return and then scale what works.
- Who owns the ad account?You do. We set up accounts in your company’s name, so the data and history stay yours if we ever part ways.
- Do we need new photos or videos?Not always. We start with what you have and recommend new material when it would clearly lift results.
- What is the Conversions API?It sends conversions to Meta from the server as well as the browser, so results stay measurable even when browsers block tracking.
- Is LinkedIn worth it for a small business?If you sell to other businesses, often yes. Because clicks cost more, we target tightly and measure every lead.
- Do we need a big following on TikTok?No. Ads reach people without a big following, but an active account helps the people who click through.
- Is TikTok only for young people?No, but we check whether your customers are there before we recommend it.
- Who is Snapchat good for?Brands whose customers are young. We check your audience before we recommend it.
- Is it worth trying ChatGPT ads now?For many businesses, yes, as a measured test. The channel is new, so we start small and compare it with your other channels.
- How is this different from GEO?GEO earns visibility in AI answers without paying per click. ChatGPT ads are paid placements. The two work well together.
- Is ad spend included?No. You pay Google, Meta or other platforms directly from your own accounts. The plan price is our fee, and it doesn’t change with your ad spend.
- Is there a setup fee?There’s no fixed setup fee. Setup depends on what you already have in place, such as your ad accounts, conversion tracking and campaign structure, so…
- How do we know which plan fits?Get your free Growth Map. We review your goals and where you are now, then recommend a scope that makes sense for your budget. Sometimes it’s smaller…
- Is there a minimum term?Launch and Growth have a one-month notice period. Partner has three months. We stay your partner because the results make the case.
- Is the Growth Map really free?Yes. There’s no commitment, and the map is yours to keep even if we never work together.
- What do you need from us?Your website address and a few lines about your goals. If you want us to look at ad accounts or analytics, we ask for read-only access. We never…
- Who is it for?Small and mid-sized businesses that already market a little and want to know where the next euro or hour should go. It also suits new businesses that…
People 5
-
Anton HuovilaCEO · Co-founder · +358 40 724 9359 · anton@innovila.fi -
Eetu RinnakkalaClient relations · Co-founder · +358 50 406 6378 · eetu@innovila.fi -
Mikael LahtinenMarketing · Co-founder · +358 50 436 2003 · mikael@innovila.fi -
Nikita SmirnovSales · Co-founder · +358 50 434 0367 · nikita@innovila.fi -
Atte HuovilaJunior marketing consultant · +358 40 358 8951 · atte@innovila.fi
Pages 10
- ServicesStrategy, advertising, websites, SEO/GEO, marketing automation and AI for SMEs. One team plans, delivers and measures.
- WorkClient stories from travel, e-commerce, services and events across Finland.
- PricingInnovila pricing: plans from €600 a month, a fixed fee and ad accounts in your name, plus websites, SEO/GEO, automation and AI.
- Growth MapA free review of your marketing and a written map of your biggest growth opportunities.
- AboutInnovila is a growth agency for small and mid-sized businesses. We bring strategy, marketing and AI together in one team.
- InsightsIdeas on marketing, advertising, websites and AI for small and mid-sized businesses.
- CareersWork at Innovila: open applications and internships at a growth agency for small and mid-sized businesses.
- ContactContact Innovila by phone, email or the form. Tell us what’s on your mind, or get a free Growth Map of your marketing.
- Partnerships & technologiesInnovila’s partnerships and the platforms we work with: Google, Meta, LinkedIn, TikTok, Shopify, Omnisend, Cloudflare and more.
- Privacy policyInnovila & Co Oy’s privacy policy: what personal data we process, why and what your rights are.